Wednesday, August 20

Man Likes Beverage; Dislikes Lies That Come With It

My friend Olivia works at a well-known and highly-regarded market research firm. Thus, she, along with most of her colleagues, spend the majority of their days interpretating qualitative data, crunching numbers and writing angry letters to the Snapple Beverage Company. Below, I’ve copied an actual email that was sent by Anthony to Snapple:

I must first start by stating that I love your diet lime green tea and diet lemonade iced teas. The only problem I have is that on your diet lemonade iced tea packaging you are attempting to say that “Kris” a “mixologist” at your company created this flavor one day by accident, when clearly this is an existing drink and idea created by Arnold Palmer (also known as a Half and Half). There are other brands that are also selling the same product, and I understand that you cannot actually call your drink an Arnold Palmer (Arizona already does this), but to make up a completely fabricated "cute" story about how the drink was invented is a lie. And though perhaps “Kris” was unaware of what a half and half or Arnold Palmer was and that is already existed, I imagine that as a juice, tea, and drink company you would know of all the varied combinations and drinks available. I guess that it is fitting that a drink that can be characterized as being the perfect mix of sweet (the iced tea) and sour (the lemonade) illicit the same emotions from me as I drink it; I am happy that I have a great tasting diet beverage in my hand, but angered that I have to read propaganda and lies on the side of the bottle.

I have never seen such passion for the written word as I do in this impeccably detailed note. I applaud your efforts Anthony, and perhaps Snapple will respond to you now that your message is going to spread all over the internet, like a beautiful California wildfire. Never deny the pull that the dailynuzzo has on the social media universe.

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